Social Media Marketing Specialist
Flexible / Remote · full-time · Marketing
Location: [Remote / Hybrid] Type: Full-time Reports to: Marketing Manager
About the Role
We're looking for a creative, data-driven Social Media Marketing Specialist to grow our brand's presence across social platforms, build engaged communities, and turn followers into customers. You'll own our day-to-day social strategy, from content ideation to performance reporting.
Responsibilities
- Develop and execute social media strategy across platforms (Instagram, TikTok, X, LinkedIn, Facebook, etc.)
- Plan, create, and schedule engaging content (graphics, short-form video, copy) aligned with brand voice
- Manage a content calendar and posting cadence across channels
- Monitor engagement, respond to comments/DMs, and foster community interaction
- Track KPIs (reach, engagement rate, follower growth, conversions) and report on performance
- Run and optimize paid social campaigns in collaboration with the marketing team
- Stay current on platform trends, algorithm changes, and emerging formats
- Collaborate with design, content, and product teams to align messaging
- Identify and manage influencer or partnership opportunities
- A/B test content formats, captions, and posting times to improve performance
Requirements
- 1–3+ years of experience managing social media for a brand, agency, or business
- Strong copywriting and visual storytelling skills
- Familiarity with scheduling/analytics tools (e.g., Later, Hootsuite, Sprout Social, Meta Business Suite)
- Basic graphic design or video editing skills (Canva, CapCut, Adobe Suite a plus)
- Understanding of paid social advertising (Meta Ads Manager, TikTok Ads)
- Data-driven mindset with ability to translate metrics into action
- Excellent communication and time-management skills
Nice to Have
- Experience in our industry — e.g., health/nutrition.
- Basic SEO or content marketing knowledge
- Experience with influencer outreach/partnerships
- Community management experience
What We Offer
- Competitive salary
- Flexible/remote work options
- Creative ownership over brand voice and content direction
- Growth opportunities within the marketing team